Wrap Marketing – What you should know!

 

Wrap Marketing describes the marketing practice of covering or wrapping an ATM, Kiosk, Vending Machine or any other Self-Serve Device for marketing and advertising.  The result is a process that is essentially a billboard.  Wrap Advertising or Marketing historically was achieved by painting your device or using vinyl decals to cover you device using varying marketing designs.  This process historically has been complicated and underutilized because of expense and other challenges.

Our tough and durable SharkSkin™ material coupled with our template based designs, specific to your make and model device, makes branding your device easy and cost effective.

Here is a client that understands how to use their ATMs as billboards.  Each time their marketing message changes they change their wraps just like the do with their billboard campaign.   This is the same ATM shown at different times with different wraps representing current marketing campaigns.

The Peoples Bank "60 years" Theme
The Peoples Bank “60 years” Theme
The Peoples Bank "Healthy Kids" Campaign
The Peoples Bank “Healthy Kids” Campaign
The Peoples Bank "The Campaign" Design
The Peoples Bank “The Campaign” Design
The Peoples Bank "Midnight Flight" Campaign
The Peoples Bank “Midnight Flight” Campaign
The Peoples Bank "Integrity" Campaign
The Peoples Bank “Integrity” Campaign

 

With most lobby style ATMs pricing starting at $199.00 it makes perfect sense to change your wrap as your marketing campaigns change.

Top 3 reasons SharkSkin™ wraps are a great decision!

1- Easy to Apply.  So easy, anyone can apply in minutes.

2- Removes in complete segments without leaving adhesive residue.  Making re-branding a breeze!

3- By far the most cost effective branding method for ATMs (indoor and outdoor), kiosk, vending machines, self-serve devices or any device we can create a template.

Not sure about your design. No problem, our graphic artist will create a design that’s perfect for your company.  And there is never a charge for design when purchasing wraps.  Lead times are typically one week from design approval.  Quantity discounts are available.

What Makes Our SharkSkin Branding different?

For a large client needing a thousand wraps or a client needing one wrap.  Our SharkSkin™ innovated system of wrapping your ATM or Kiosk eliminates the cost and complications associated with old school methods.

Easily Customize Your ATM or Kiosk with your Logo or Message
Easily Customize Your ATM or Kiosk with your Logo or Message

What Makes our SharkSkin™ System Different?

Our SharkSkin™ System is template-based for specific model ATMs, Kiosk, Vending or Self-Serve Units.  We have hundreds of different templates.  Each template is specific for the make and model device.  For Example a SharkSkin™ Wrap for a Hyosung 2700 ATM will only fit on a Hyosung 2700 ATM.

Why is the Template Design Important? 

The template design eliminates the guesswork of graphic positioning — making installation easy.  And, because it uses just the right amount of material for a particular model template design it also reduces expense.

Our template portfolio is extensive. And if we don’t have your specific template, no problem, we will create it for you!

What makes SharkSkin™ material so Impressive?

Engineered specifically for ATM and Kiosk branding.  Just like real Shark Skin our proprietary material is tough, textured and pliable to the touch.

Easy To Install

SharkSkin™ is rigid enough to eliminate bubbling during installation and each piece is designed for a specific section making graphic positioning a breeze!  No special tools, no special training, no professional installer needed. Installation is so easy virtually anyone can take the wrap and install it in just minutes.

Tough and Durable

SharkSkin™ material is designed to last for years.  It’s scratch resistant, scuff resistant, pick resistant, withstands solvents and other cleaning agents and the corners don’t peel.  It’s rated for indoor and outdoor use and withstands maximum temperature variations.

Re-Branding Made Easy

We realize branding themes and logos change over time. SharkSkin™ wraps can be removed and new kits added in just minutes — without damaging the unit or leaving behind adhesive residue. The sections remove as one piece and just like installation it doesn’t require a professional installer.

Kit Peripheral Items

We don’t stop with just providing the graphics for the body of the ATM or kiosk.  GetBranded is your single source for all your custom on-site marketing materials! We can create any unique marketing item to fit your specific need to accompany your SharkSkin™ wraps. Topper inserts, facial inserts, back lighted inserts, back lighted signs, window graphics, door decals, floor graphics, transaction screen graphics and any other specific for your needs.

Expense/Cost

Whether you are a large client needing thousands of wraps or need just one wrap, our systems is the most cost effective and efficient on the market today.

Benefits of the SharkSkin™ Wraps

  • Low cost and ease of use makes branding available sensible for all companies
  • Makes field application easy
  • Streamlines production line application
  • Stand out in visually competitive environments and get the attention of your customers
  • Increase brand awareness
  • Easy to change your marketing message as campaigns change
  • Branded ATMS and Kiosk outperform their Non-branded counterparts
  • Make more money with Branded ATMS and Kiosk!

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About Us

GetBranded.com is a fully integrated media company, our talented team of designers and marketing professionals use exclusive methods and products to make branding your ATM or Kiosk Easy.  The GetBranded Team makes the entire process from design to finished product fast and easy.  To get started with your design, visit www.getbranded.com call us today at 1-800-503-0314.

 

What Can We Learn from Coca-Cola and Pepsi When it Comes to ATM Deployments?

Understanding Product Branding

Coca-Cola®, Pepsi® and aLayout 1
myriad of other products
understand the power of
branding and eye-catching
graphics; especially in visually
competitive environments like
convenience stores.

Walk into any convenience
store and notice all the colors
and designs associated with
drink coolers and product
displays.

They understand a very
simple principle of marketing
— get seen or get lost.

Lost in a Sea of Color & Design

Branding is a concept ATMLayout 1
deployers are just beginning
to understand.

The typical ATM deployment
usually consists of the ATM
straight out of the box, with
maybe a 4” x 4” decal for sales
and service, compliance and
network logos.

The ATM is dull, usually gray
and blends in nicely like a
chameleon on a leaf.
Simply stated, it disappears in
a sea of color and design.

Stand Out and Get Seen

Stand out in visually competitive environment with our custom graphic, full color, precise contoured ATM panels with Shark-Skin Technology . High strength, aggressive, permanent pressure sensitive adhesive, will stick to "hard to stick" surfaces.
Stand out in visually competitive environment with our custom graphic, full color, precise contoured ATM panels with Shark-Skin Technology . High strength, aggressive, permanent pressure sensitive adhesive, will stick to “hard to stick” surfaces.

With attention grabbing wraps your
ATM will stand out and get seen.

An effective graphics package
will address the element of
credibility — like clearly stating
who to contact with any questions
about a transaction, the sponsor
bank, networks like VISA and
MasterCard, and other national
and regional networks.

One thing is for certain; from a
credibility perspective, the ATM
is the most image sensitive
device in a retail environment. If
consumers trust it, they will use it.

Professionally designed wraps
that address credibility will
increase transactions.

 

Unlimited Branding Possibilities

Credit Union Branded Hyosung 2700- Design and SharkSkin Wrap from GetBranded.com
Credit Union Branded Hyosung 2700- Design and SharkSkin Wrap from GetBranded.com

ATM branding possibilities,
styles and themes are virtually
unlimited.

But typically ATM wraps fall
into one of three categories.

1. Retail-focused
2. ISO-focused
3. Financial institution-focused

All are a good way to increase
visibility and credibility.

However data indicates using
a bank or credit union branding
partner results in the biggest
surge in transaction volume.

ATM Branding: A Proven Winner

Attention grabbing graphics will
make your ATM stand out in the
jungle of color.

Get seen, get used
and increase your profit
with custom graphics.

gb logo 300x121For Pepsi and Coke the
answer is clear — branding
is a proven winner!

Coke, Pepsi Paper, GB Branded

Cool Kiosk design for LAFCU

After completing a SharkSkin wrap project for LAFCU’s  NCR 32 ATMs and NCR 38 ATMs, LAFCU ask us to design a template for their lobby kiosk.  We took the exact same design and created a template for their IPAD lobby kiosk.

The Kiosk SharkSkin wrap looks great and it was just as easy as the ATM wraps to install.  Thanks GetBranded for making the entire process easy.  

Alysa Sliger- LAFCU Marketing and Communications Specialist

From design to the finished product we take a potentially complicated process, make it simple and cost effective.

NCR 38 ATM LAFCU Sharkskin wrap GetBranded
NCR 38 ATM branded with LAFCU Sharkskin wrap designed and produced by GetBranded.com
Kiosk Wrap SharkSkin Get Branded LAFCU kiosk
LAFCU Kiosk with SharkSkin Wrap designed and created by GetBranded.com

ATM Branding Helps Summit Credit Union Increase Visibility

The Challenge
Summit Credit Union, which serves 165 various businesses in
North Carolina, needed a way to promote its products and services
to its membership base. It wanted to raise its profile and educate its
members through an inexpensive but effective solution.

The Solution
Because credit unions typically have fewer branches than banks,
they often forge agreements with third-party ATM deployers for
members to use off-site machines surcharge-free. Summit is no
different.

Sumitt Credit Union Wrap, SharkSkin Wrap, Get Branded, Credit Union branding, Bank Branding
Summit Credit Union Branding on Hyosung 2700 ATM with SharkSkin Wraps from GetBranded.com

ATMs are a vital means for our members to access to their accounts
regardless of where they live, Glenn Kirk, vice president of marketing
and business development for Summit Credit Union said. Summit only
has six branches in the communities they serve – Raleigh, Hickory,
Greensboro and Winston-Salem.

Working with GetBranded.com, an online branding company that
specializes in ATM branding solutions,Summit ordered customized
wraps for their seven off-premise ATMs. Six of the wrapped ATMs are
inside the premises of business partners, while the seventh is a freestanding
unit in the entryway at one of its branches.

Until recently, ATMs and their spacious panels had been overlooked
as prime marketing real estate. Industry experts, such as Kirk, see
the machines as a low-cost way for credit unions to publicize their
operation and compete with larger financial institutions.

ATMs are not just a place to get money anymore…
it’s criminal to not take advantage of that space and
turn the bare steel boxes into vital billboards.

The ATM wraps feature more than merely a logo and a name.
Using dominant color photographs, which feature actual members
and large captions, they tout the positive benefits members have
experienced.
The wraps were designed to fit the specific dimensions of each
unit. Each panel covering was peeled from a large sheet and
adhered to their respective spots on the ATMs in a matter of
minutes, instantly enhancing the machine’s appearance and
branding with Summit’s customized marketing message.

The Results
It’s tough to tell exactly how much the wraps have helped publicize
Summit Credit Union’s products and services as they are just one
part of an overall marketing campaign. But Kirk said he knows
they’ve made a difference since Summit focused on branding their
ATMs two and a half years ago.

During that time, Summit’s assets have risen by about $5 million
and membership increased by roughly 2,000. Kirk says members
of the community seem to be more familiar with the credit union’s
offerings.

Cost-Effective Marketing Tool
The credit union also relies on lobby displays and promotions, direct
mailings to members, newsletters and other inserts, messages on
statements, outdoor signs and occasional newspaper ads to get
the word out.

As compared to other marketing, ATM wraps are very cost effective.
Billboards for example can cost thousands of dollars
for an ad that might only appear for a few weeks. An ATM wrap,
on the other hand, are significantly less expensive.There is
a one-time fee and the wrap is designed to last upward of five
years. They are also custom-designed for the financial institution.

Assuming a wrap might cost $400 but lasts three years, if an
ATM has 1,000 users a month, the cost of the wrap would equate
to roughly one cent per user over that period, Kirk said.

While billboards might reach countless motorists, Summit believed
it wouldn’t reach the ideal audience with billboards, Kirk said.
Interstate travelers who see billboards, more times than not,
are transients with no connection to the local community.

“People who live in the community are going
to see the ATMs,” said Latshaw. “They’ll see
them over and over and over.”

Because ATM wraps are durable and designed
to last for five years or more, the only time
Summit’s wraps might change its wrap is if
they decide to alter the message or simply
wants to refresh the look, Latshaw said.

Customized to Spotlight Real Members
Because GetBranded.com ATM wraps are
customized for the client, Summit was able
to use photos of real members from the
community that potential new credit union
members can relate to.

By spotlighting members hailing the credit union’s services, such
as car loans and equity lines of credit to consolidate loans at lower
interest rates, Summit was able to quickly illustrate its value to
those who were new to the credit union membership rolls.

“It’s all about awareness,” Kirk said. “When you’re trying to change
somebody’s perception, you do it by chipping away,” he said.

 

Summit Case Study

Hyosung HALO ATM and TPI Security Sleeve Branding Integration

Chris Collins with Commercial Bank of Texas ask us to integrate our SharkSkin branding with a Hyosung HALO ATM in a TPI Security Sleeve.  The challenge was to make the design flow from one device to the other.  The results turned out great.

The branding package includes GetBranded designed Commercial Bank of Texas SharkSkin Wrap for the TPI Security Sleeve and the exposed portion of the HALO ATM, custom transaction screens and topper insert.

“Love the SharkSkin Wrap material.  Super Easy to install and it looks great!”  Chris Collins- Commercial Bank of Texas. 

Commercial Bank of Texas, ATM Wrap, Getbranded, Sharkskin
Commercial Bank of Texas Hyosung HALO ATM in TPI Security Sleeve

Branded ATM’s produce stunning results for Harbor Community Bank

Thanks Get Branded!

What a difference your SharkSkin Wraps make in the presentation of our Harbor Community Bank ATM.  The wrap looks stunning!

Walter Peterson

ATMs Unlimited Corp. – Branded ATMs

Before- Harbor Community Bank  Hyosung 2700 ATM branding with SharkSkin wrap from Getbranded.com
Before- Harbor Community Bank Branded Hyosung 2700 ATM
Harbor Community Bank ATM
After- Harbor Community Bank Branded Hyosung 2700 ATM

LAFCU NCR SS38 ATM SharkSkin wrap – Client Message

Hi GetBranded,

Our ITM’s wraps at our Mason Branch our complete! They look great,  were easy to install and we’ve been getting lots of compliments on them!

I really appreciate your help in getting this project completed so quickly for us! I am so happy with the outcome.  I attached some pictures so you can see too.

Thank you!

Alyssa Sliger

LAFCU Logo

Marketing and Communications Specialist

NCR SS 38 ATM LAFCU
NCR SS 38 ATM LAFCU
NCR SS 38 ATM - ITM  LAFCU
NCR SS 38 ATM LAFCU Design Side
NCR SS 38 ATM LAFCU Back
NCR SS 38 ATM LAFCU Back

 

For more information about our Branding Solutions visit- www.getbranded.com