What Can We Learn from Coca-Cola and Pepsi When it Comes to ATM Deployments?

Understanding Product Branding

Coca-Cola®, Pepsi® and aLayout 1
myriad of other products
understand the power of
branding and eye-catching
graphics; especially in visually
competitive environments like
convenience stores.

Walk into any convenience
store and notice all the colors
and designs associated with
drink coolers and product
displays.

They understand a very
simple principle of marketing
— get seen or get lost.

Lost in a Sea of Color & Design

Branding is a concept ATMLayout 1
deployers are just beginning
to understand.

The typical ATM deployment
usually consists of the ATM
straight out of the box, with
maybe a 4” x 4” decal for sales
and service, compliance and
network logos.

The ATM is dull, usually gray
and blends in nicely like a
chameleon on a leaf.
Simply stated, it disappears in
a sea of color and design.

Stand Out and Get Seen

Stand out in visually competitive environment with our custom graphic, full color, precise contoured ATM panels with Shark-Skin Technology . High strength, aggressive, permanent pressure sensitive adhesive, will stick to "hard to stick" surfaces.
Stand out in visually competitive environment with our custom graphic, full color, precise contoured ATM panels with Shark-Skin Technology . High strength, aggressive, permanent pressure sensitive adhesive, will stick to “hard to stick” surfaces.

With attention grabbing wraps your
ATM will stand out and get seen.

An effective graphics package
will address the element of
credibility — like clearly stating
who to contact with any questions
about a transaction, the sponsor
bank, networks like VISA and
MasterCard, and other national
and regional networks.

One thing is for certain; from a
credibility perspective, the ATM
is the most image sensitive
device in a retail environment. If
consumers trust it, they will use it.

Professionally designed wraps
that address credibility will
increase transactions.

 

Unlimited Branding Possibilities

Credit Union Branded Hyosung 2700- Design and SharkSkin Wrap from GetBranded.com
Credit Union Branded Hyosung 2700- Design and SharkSkin Wrap from GetBranded.com

ATM branding possibilities,
styles and themes are virtually
unlimited.

But typically ATM wraps fall
into one of three categories.

1. Retail-focused
2. ISO-focused
3. Financial institution-focused

All are a good way to increase
visibility and credibility.

However data indicates using
a bank or credit union branding
partner results in the biggest
surge in transaction volume.

ATM Branding: A Proven Winner

Attention grabbing graphics will
make your ATM stand out in the
jungle of color.

Get seen, get used
and increase your profit
with custom graphics.

gb logo 300x121For Pepsi and Coke the
answer is clear — branding
is a proven winner!

Coke, Pepsi Paper, GB Branded